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Exploring Peru goes far beyond visiting Machu Picchu or marveling at the beauty of its mountains. Peru is a land of contrasts, where ancient cultures coexist with the present, and the Andes is one of the best places to experience this rich, fascinating blend. At Pure Impact Journeys, we believe that the true essence of Peru cannot be found in crowded tourist spots but deep in its mountains, villages, and the customs that reveal an Andean way of life unaltered by time.Here, we’ll share insights into the real Andean culture, the values it upholds, and how our immersive journeys guide you through Peru beyond the obvious.Ancestral Traditions and Andean Daily Life<figure id="figure-r3xb3itk0gm2vpes3f"><img id="r3xb3itk0gm2vpes3f" src="https://media.gettyimages.com/id/842933176/photo/hands-of-peruvian-woman-making-alpaca-wool.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=5i2QHGMj1SHIsJrkETXbWlf57Iyf7poc-PBEEnZhZ3A=" alt="Hands of peruvian woman making alpaca wool" title="Hands of peruvian woman making alpaca wool" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/842933176/photo/hands-of-peruvian-woman-making-alpaca-wool.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=5i2QHGMj1SHIsJrkETXbWlf57Iyf7poc-PBEEnZhZ3A=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Life in the Andes is deeply shaped by traditions passed down through generations. From planting methods to religious celebrations, everything follows the rhythm of nature and the seasons. Andean people live a spirituality deeply tied to the land, where the mountains are seen as spirits (apus) that guide and protect. For visitors, this perspective can be both challenging and fascinating, as it invites a reconnection with the environment around us.Pure Impact Journeys has designed experiences so that you can partake in these traditions, delving deeply into rituals of gratitude to Pachamama (Mother Earth) and learning about the symbiotic relationship between the Andean people and nature. Here, respect for the environment isn’t a choice; it’s a way of life. By joining these practices, you don’t just observe but truly feel what it’s like to live according to the cycles of nature.The Culture of the Coca Leaf: More than a Symbol<figure id="figure-0279bbsxhgm2vpfxle"><img id="0279bbsxhgm2vpfxle" src="https://media.gettyimages.com/id/2151401789/photo/quechua-woman-of-the-quero-ethnic-group-in-the-andean-mountains-of-peru-performing-a-ritual.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=yXyyjQ_1OZMsYW-dHNZgtMmtAKf5guyYSc1fyzBCFVM=" alt="Quechua woman of the Quero ethnic group in the Andean mountains of Peru performing a ritual offering coca leaves to the gods in her home" title="Quechua woman of the Quero ethnic group in the Andean mountains of Peru performing a ritual offering coca leaves to the gods in her home" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2151401789/photo/quechua-woman-of-the-quero-ethnic-group-in-the-andean-mountains-of-peru-performing-a-ritual.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=yXyyjQ_1OZMsYW-dHNZgtMmtAKf5guyYSc1fyzBCFVM=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>To the Andean people, the coca leaf is sacred. It’s used in religious ceremonies as an offering to Pachamama, but also in daily life as a support to endure the high-altitude conditions. The coca leaf holds a social and cultural role far beyond its traditional use; it’s a symbol of resistance and cultural identity. In Peru, our travelers have the chance to learn about coca in a truly authentic and respectful way.Our experiences go beyond a surface explanation, diving into the complexities of the tradition. In many villages, it’s common to offer coca leaves to visitors as a gesture of hospitality. This ritual opens the door to understanding how each gesture and tradition carries centuries of history and a unique cultural identity.<figure id="figure-4s8ow2gzzmm2vpizko"><img id="4s8ow2gzzmm2vpizko" src="https://media.gettyimages.com/id/1477206523/photo/indigenous-woman-inca-trail-peru.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=b5zNUrkLpqrtD2bGLcKDl9htL3B4BGuVRgpTIKAoAjY=" alt="Indigenous Woman, Inca Trail, Peru" title="Indigenous Woman, Inca Trail, Peru" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1477206523/photo/indigenous-woman-inca-trail-peru.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=b5zNUrkLpqrtD2bGLcKDl9htL3B4BGuVRgpTIKAoAjY=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>To capture the Andean spirit, Pure Impact Journeys drew inspiration from the character Valicha. She represents the journey of many Andean women who, between mountains and cities, face a daily struggle to preserve their culture while surviving in a world increasingly distanced from its roots. Valicha is not just a character; she’s a symbol of the conflict between the ancient and the modern, a tension that many Andes inhabitants experience and that you’ll see reflected in the traditions that endure.In the travel packages that include this region, we aim to show not only landscapes but also offer an encounter with the reality of people like Valicha. These women, who work in the fields and care for children, still find time to keep their songs and tales alive, preserving a language and history that endures through time.The Transformative Experience<figure id="figure-ikn4xc9amdm2vpl4eg"><img id="ikn4xc9amdm2vpl4eg" src="https://images.unsplash.com/photo-1546458544-801cbd163951?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxOHx8VGhlJTIwVHJhbnNmb3JtYXRpdmUlMjBFeHBlcmllbmNlJTIwcGVydSUyMHxlbnwwfHx8fDE3MzAyODI2NTd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="woman standing under brown rock formation" title="woman standing under brown rock formation" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1546458544-801cbd163951?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxOHx8VGhlJTIwVHJhbnNmb3JtYXRpdmUlMjBFeHBlcmllbmNlJTIwcGVydSUyMHxlbnwwfHx8fDE3MzAyODI2NTd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>When you travel with Pure Impact, you become a guest in Andean life, an experience that transcends conventional tourism. You’ll have the opportunity to learn directly from locals, participating in workshops on weaving, sustainable agriculture, and traditional medicine. Our goal is for you to leave the Andes with a deeper understanding of Andean culture and a renewed respect for the strength and beauty of its people.It’s not just about seeing; it’s about feeling, learning, and connecting with a culture that has long taught the world the value of simplicity, respect, and connection with the environment. We believe that this is the true way to experience Peru.Wrapping Up the Journey<figure id="figure-ufnj5przxqm2vpnnp0"><img id="ufnj5przxqm2vpnnp0" src="https://media.gettyimages.com/id/1289567974/photo/rear-view-of-legs-of-young-mother-and-little-son-with-backpacks-standing-by-lake.jpg?b=1&s=2048x2048&w=0&k=20&c=RaLwI6hG5n5nw5bI93OGEopsZmvi-Ag66Pb1zrDj0Us=" alt="Rear view of legs of young mother and little son with backpacks standing by lake" title="Rear view of legs of young mother and little son with backpacks standing by lake" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>Exploring the Andes with Pure Impact Journeys is an invitation to discover Peru’s hidden side, where ancient values walk hand-in-hand with modern life. Here, the experience is transformative not only for those who visit but also for those who welcome you. So, when you embark on this journey, remember to come with an open heart and mind, ready to discover the true meaning of Andean culture—and perhaps to rediscover something profound within yourself.This article will help connect the essence of Pure Impact Journeys with its mission to offer transformative and authentic travel experiences, while highlighting Andean culture and traditions.

Traveling through Peru: The Hidden Side of the Andes and Andean Culture

Peruvian women in national clothing crossing field, The Sacred Valley

This is our very first blog post, the first of many to come, as we embark on an exciting journey together. Here at Pure Impact Journeys, we believe that travel has the power to transform—not only the traveler but also the communities and ecosystems we encounter along the way. Our mission is simple: to create immersive, sustainable travel experiences that foster meaningful connections and contribute positively to the world. Why Pure Impact Journeys?<figure id="figure-l7hi1qbi42m2a9uhpk"><img id="l7hi1qbi42m2a9uhpk" src="https://media.gettyimages.com/id/1447559103/photo/young-islamic-women-riding-electric-bikes-in-residential-area.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ZBYTtAaWt0qRtEJkbLyiWQSHRJnMx0q7uxCO_Q6_G1c=" alt="young islamic women riding electric bikes in residential area" title="young islamic women riding electric bikes in residential area" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1447559103/photo/young-islamic-women-riding-electric-bikes-in-residential-area.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ZBYTtAaWt0qRtEJkbLyiWQSHRJnMx0q7uxCO_Q6_G1c=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure> At the core of Pure Impact Journeys is a deep commitment to sustainability and local empowerment. We work directly with local communities to ensure that every trip we design supports their livelihoods while protecting the environment and cultural heritage. Every experience is rooted in conscious travel, where your journey leaves a positive footprint and promotes sustainable development. Sustainability in Action<figure id="figure-69i08944wm2a9u6jd"><img id="69i08944wm2a9u6jd" src="https://media.gettyimages.com/id/472551554/photo/happy-volunteer-friends-using-tablet-pc.jpg?b=1&s=2048x2048&w=0&k=20&c=QpYiiydqIme-c9Kg6nz0LdZvVRZqzgC205XLOpJKqWI=" alt="Happy volunteer friends using tablet pc" title="Happy volunteer friends using tablet pc" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>Our commitment to sustainability goes beyond words. We have implemented measurable steps to ensure that each journey makes a tangible difference. From collaborating with local artisans and guides to supporting environmental conservation initiatives, we strive to create a model where both travelers and local communities benefit. And that’s just the beginning. We believe that tracking the impact of our efforts is key. That’s why we’re developing a dedicated app that will allow our travelers to follow the results of their journeys, step by step. This tool will provide insights into how their actions—whether it’s participating in reforestation projects or supporting local craftspeople—are contributing to broader sustainability goals. You’ll be able to see the cumulative impact of your travels and continue to support these initiatives long after your trip ends. What You Can Expect<figure id="figure-rz988q8m0jm2a9urlp"><img id="rz988q8m0jm2a9urlp" src="https://images.unsplash.com/photo-1530083132269-9a87893794f1?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOXx8VG91cmlzbXxlbnwwfHx8fDE3MTA4OTA3NzV8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="woman standing on terrace facing city" title="woman standing on terrace facing city" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://images.unsplash.com/photo-1530083132269-9a87893794f1?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwyOXx8VG91cmlzbXxlbnwwfHx8fDE3MTA4OTA3NzV8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> With each blog post, we’ll share more about our sustainable travel practices, the local cultures we partner with, and tips on how you can make your travels more conscious. We are excited to offer you a new perspective on travel, one that goes beyond the traditional and creates lasting positive change. Join us on this journey and stay tuned as we explore the ways in which small steps can lead to great impacts. Together, let’s redefine travel—where each journey is not just an experience but a commitment to making the world a better place. We look forward to sharing more with you soon. Let’s travel with purpose. Let’s make an impact.

2025 Pure Impact Journeys

Pure Impact Journeys

Pure Impact Journeys is a tourism company that stands out for offering authentic and transformative experiences, aiming to generate a positive impact on local communities and the environment. Our trips are carefully designed to provide travelers with the opportunity to engage in cultural, volunteer, and research experiences, all grounded in sustainable practices. Our Unique Approach Responsible Tourism We differentiate ourselves in the market through our unique approach, combining responsible tourism, volunteering, and collaborations with experts. This combination allows our travelers not only to explore new places but also to actively c o n t r i b u t e to e n v i r o n m e n t a l c o n s e r v a t i o n a n d t h e development of local communities. Volunteering Our unique approach includes volunteering opportunities that enable travelers to actively contribute to the development of local communities and environmental conservation. C o l l a b o r a t i o n s w i t h Experts ® We collaborate with researchers to provide our travelers with in-depth knowledge and insights during their journeys, creating a more enriching and impactful experience.

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Traveling through Peru: The Hidden Side of the Andes and ...

2025 Pure Impact Journeys